Can we please, please, please stop using "DPI" and "PPI" when talking about specs in purely digital creative environments? Some of y'all have never done print design in your lives. Say what you mean. Use pixels.

If I'm totally off base, can someone explain to me the value in keeping this old language around?

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Let it go. I’ve learned to let it go. They mean pixels even though they say dots.

Don’t get me started on “font” versus “typeface.”

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We still use old terminology for plenty of things. Thumbnails, proofs, portfolios, filming, dodging and burning, etc.

Old habits die hard. I still pronounce GIF like the peanut butter. Let it go.

LPI (lines per inch) has been around for 150 years, since the first halftones were printed.

DPI is almost just as old, before digital even existed. Remember, fax machines used to be analog.

PPI is newer, about 40-ish years. It didn’t really catch on in publishing until desktop publishing hit it big in the late ’80s–early ’90s. Back then, everyone in the industry had been saying “DPI” at the printer for decades, so nobody every said “PPI.” Plus, it sounded like “pee pee” so nobody was eager to say it.

@1x and @2x are pretty new (about 10 years or so) and a lot of people won’t know what they mean, so that’s why you don’t see it.

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The real question here is whether it’s pronounced “gif” with a hard “g” or “gif” like the peanut butter.

likefunny

My man you need to go touch some grass it’s not that big of a deal.

funny

It sounds like dealing with people who aren't as savvy as you on the terms of the day is a big part of your job. Maybe you could be better at that.

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Hard g

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Graphic interface file

Aren’t DPI and PPI a 1:1 ratio… therefor… this mistake doesn’t really effect the clarity of the ask?

Service bureaus and Scitex here!

Everything in digital is 72dpi, Photoshop still lists that in Image Quality. Pixels usually are talking about viewable size ratio of screen…so not the same thing? Am I missing something here?

Photoshop never said DPI, that’s a Mandela effect. It always said “Pixels/inch.” Even way back in the 1990s (this screenshot is from version 3.0 from 1994, the version I learned on back when I was a junior).

“Dots” technically refers to printed dots of ink on physical paper. 72 is what was decided to be used for the screen as “100% size” in Photoshop on-screen. 72 wasn’t arbitrarily chosen; they used 72 because the original Macintosh with a built-in screen had about 72 pixels in an inch. Which by coincidence closely approximated the 72.27 physical points in an inch used by print houses. So a 12-pixel font was about the same size as a 12-point font on paper. Made sense.

Since 72 was used this way to mean “the same size as on the screen,” people everywhere used DPI interchangeably with PPI if the file was set to 72 pixels/inch. I think it’s because people were used to saying DPI and it just stuck, even all these years later.

Post Photo

I work in both digital and analog spaces. Just keep it in the program.

It’s like saying why is the quick mask color pink? Get rid of it!!! It’s that way because of screen printing production.

Programs have analog metaphors to help people understand the tools. Especially with Adobe products.

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