Coke’s AI Christmas ad is AI horrible. What a pile of crap! Doesn’t anyone care about craft anymore?

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Most people these days are satisfied with “good enough”, also known as “enshittification”.

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Have you looked at the comments in YouTube? Those are actual consumers, not ad creatives. People may not be art directors, but they notice when something is good and when it’s not. If that wasn’t her case, art directors and writers would never have been necessary.

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Not sure who made this but it made me laugh https://coca-coola.com/

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I need to meet this person! <3

No. That’s so 1996, boomer!

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Funny thing is, I am a boomer, who grew up on craft and quality - which sadly is lacking these days. I get that speed and cost influenced the Coke work, but it also sacrificed craft and quality. I’d be embarrassed to have worked on this dribble.

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I've been seeing it in the wild for :06 - :15, and honestly it's better in short form.

No they don't.

But the guy who owns System 1 testing said it made people feel positive? Almost as positive as the Apple crush spot. He has a graph proving it and everything

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