could someone provide more info on product activation? is it more strategy or product focused?

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Strategy, with an almost equal focus on product technical capabilities. It’s about identifying strategies in how a product can be used to address specific business needs, and implementing it, to then use those sample use cases in road shows with other customers.

It is mostly marketing strategies, but with a deep layer of technical knowledge in-built.

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Can you be more specific about the role or team? You could be a tech/strategy mix as mentioned or a plain program manager for internal operations to enhance activation tracking.

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