Creatives in tech, curious how many of you are brand design creatives vs. ad creatives? Also curious if you feel there’s an advantage to specializing in one vs the other

like
Posting as :
works at
You are currently posting as works at

Most if not all places distinguish the roles. Titles themselves depend on the company though...so the words creative and design can be interchangeable at some places and vice versa. I can tell you in my experience across a few tech companies that the flow of power/control in role goes as such from most to least.

Product Design (sets and expands product and experience vision and design; can serve product manager, division leaders or become product leaders)

->

Brand Design (design systems, brand design; serves the brand design group or CMO)

->

Ad Creative (serves the PMMs; can become PMM, or program manager)

This is what I’ve seen at least. Curious of others experiences.

like

That’s 100% my experience as well and agree that ad creative is always in service of product marketing 💯
It sadly often feels extremely limiting because there’s a fairly narrow tech marketing view on how campaigns are expected to convert.

We recently re-orged and I’m CD’ing in a Marketing org overseen by a VP whose background is product marketing...she has no trust in brand campaigns as strictly brand campaigns and actively squashes anything that isn’t directly tied to product marketing goals

Is it common in tech to differentiate between the two? I’m a freelancer that does both for tech companies, but am looking to go brand side.

I’m not sure if it’s common actually but I’ve seen a lot of listings often distinguish

helpful

Related Posts

I’m new on the job search and still employed. I’m looking to grow further in the logistics industry. While I look for work, it’s a bit discouraging seeing how hundreds of people apply for positions I see on LinkedIn. I still apply because you never know and AI plays a huge effect in selections. Should I even bother applying when there are more than 100 applications?

like

Which cloud paypal use? For big data do they use Azure in there projects?

Hi what is the maximum salary that can be provided in Verizon for the role 'Senior Engineer Consultant-QA Test Automation' ?

Any news on opening Infosys office in Kolkata?Infosys

like

Hello fishes

My probation period will be ended by 22nd Nov.
Do i need to update some feedback form.
Anything i need to be take care?

like
like

After I eat sehri, I just want to lay down while my stomach looks like a mountain. Then I become so lazy to get up for fajr. Shaitan is locked up, it feels like I’m the shaitan, don’t wanna get up ...

funnylike

If someone is here who applied for Canadian PR, could you advise on how you went about FBI fingerprinting? Ive already been rejected twice due to illegible fd-258.

Congratulations!! You are getting that email, call and a meeting to announce the highest salary you have ever received in your career.

like

Looking into credit card, most likely between emirates nbd Bonvoy card or the Emirates offering. Anything better out there? What has been your experience. My understanding is you can convert the emirates points to Bonvoy? Not sure if the same works Bonvoy —> emirates.

Question : I want to change career from a support engineer to sales. Is that possible ? I have 4 YoE in technical support and want to change to sales.
Any ideas where to start, and what positions I should be looking for given I have not worked sales before ?

like

I graduated law school in 2016 and work at a small-medium size firm. What should my salary be compared to other firms? (In the process of applying to other firms and I think I currently make on the lower end)

like

Would ey gds renegotiate the package with just few days of joining..?

like

Lower middle market bros. What’a your comp structure? I will share:
100k$ + 60k$ discretionary bonus

like

Does anyone have information on Ogletree’s ClientTeam Counsel position? Billable requirement, salary, type of work?

like

Taking FAR soon! Currently reviewing the book and wanted to see if y’all had any advice on what modules/sections to cover more then others? Been hearing Gov/NFP is a big one. Anyone care to share what the exam was like for them and what it mainly covered?

like

I'm SVP/strategy for a PR agency. I moved into PR, Healthcare, and Strategic Planning only 3 years ago. An agency recruiter is trying to convince me to move into a GSVP account role, assuring me "at that level it's all strategy." (I dont think she understands the words she's using. Or that I'm qualified). But long-term, knowing account roles are so much more plentiful than brand planning in PR, I'm wondering if I should start thinking about account. Anyone here moved from strategy to account?

like

Looking to apply to manager positions at S& and ATK, 7 YOE strategy consulting at a boutique with top 10 MBA , just curious what is rough range for comp? Thanks

like

On the verge of turning an hourly client into a retainer. Any tips?

Is it worth the rent to stay in west village socially? Or just stay in exchange place in jersey and commute to midtown?

like

Additional Posts in Tech Creatives

Sooo, is all digital tech writing micromanaged to death with no editorial process or is it just me?

As first months go, this is terrible 😂

likefunny

How common is it to get a signing bonus in tech. Does it depend on your level? If so, at what level?

like

Hoping for some guidance - I’m making the move from advertising to tech and finding it difficult to figure out appropriate salary ranges. I’m nervous about asking for too little or too much.

Are there any resources that you would recommend with the exception of Glassdoor?

like

Any advice on how to break from a creative agency to Google In Strategy/Community Engagement with 2 years of experience?

like

I’m a creative account manager in retail/eCommerce. I was a creative producer before being an AM.

I’d love to move into tech but I’m not sure how my current creative experience would transfer into tech/at what company. I know there are creative producers/art producers in tech, but what’s the equivalent of a tech creative account manager?

like

Curious what’s the salary range like for product designers in some of the well known digital agencies (work&co/instrument/basic etc) w big clients? Thinking about how it compares to in house tech companies

like

Any advice on virtual whiteboarding exercise interviews?

like

Any designers or ADs here make the jump from advertising/marketing to product? (and adjacently - from agency to in-house tech) Would love to hear about how you pivoted and any challenges/insights.

like

What is being a contractor at Google like vs full time? And what does a freelance rate look like for a senior designer position?

like

Have offsites started happening again for you guys? Trying to avoid a July one because I feel it’s too soon for me but curious if you’ve heard of companies planning those already...

like

What level is a CD or GCD at Amazon? L8?

like

Those in the Bay Area, what’s your title & total comp breakdown between base salary & stocks? And is it expected to change if you move outside the bay? I can start ⤵️

like

Best/Most Efficient tools (research; analytics; editing)for Social Media Manager? Interviewing for a startup so I’ll most likely be starting from 0 and want to handle it the right way. Any suggestions help!

like

Can I get any referral for a java developer position, having more than 2 years of experience in microservices.

like

any of you pick up freelance work on the side? how do you find it if not via LinkedIn?

like

I’m a bit lost..Does anyone have a resource for compensation negotiation that includes RSUs - for UK specifically? I have never been through the process before and it’s very different in 🇺🇸. Thank you!

like

Fellow introverts...can I only advance in my career if I take on a leadership role? The thought of this terrifies me. My current boss hasn't exactly given me the confidence that would reassure me that I'm leadership material. He constantly questions my design choices, which I'm able to defend. It doesn't help that he always presents outdated ideas and throws UX out the window. I know that I know my stuff and keep up with best practices. I have 4+ years experience but am treated as entry level.

like

If you could work at any other tech company other than your own (with your ideal role) where would you want to work?

likehelpful

What is a normal salary for Sr design Ops manager?

like

Any Apple referrals out there?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal