Creatives in tech, curious how many of you are brand design creatives vs. ad creatives? Also curious if you feel there’s an advantage to specializing in one vs the other

like
Posting as :
works at
You are currently posting as works at

Most if not all places distinguish the roles. Titles themselves depend on the company though...so the words creative and design can be interchangeable at some places and vice versa. I can tell you in my experience across a few tech companies that the flow of power/control in role goes as such from most to least.

Product Design (sets and expands product and experience vision and design; can serve product manager, division leaders or become product leaders)

->

Brand Design (design systems, brand design; serves the brand design group or CMO)

->

Ad Creative (serves the PMMs; can become PMM, or program manager)

This is what I’ve seen at least. Curious of others experiences.

like

That’s 100% my experience as well and agree that ad creative is always in service of product marketing 💯
It sadly often feels extremely limiting because there’s a fairly narrow tech marketing view on how campaigns are expected to convert.

We recently re-orged and I’m CD’ing in a Marketing org overseen by a VP whose background is product marketing...she has no trust in brand campaigns as strictly brand campaigns and actively squashes anything that isn’t directly tied to product marketing goals

Is it common in tech to differentiate between the two? I’m a freelancer that does both for tech companies, but am looking to go brand side.

I’m not sure if it’s common actually but I’ve seen a lot of listings often distinguish

helpful

Related Posts

Feeling very low.
Just got laid off, and only have a job for another few weeks, with a lot of personal responsibilities.
Currently a Project Manager with experience in Real Estate and Tech, with transferable skills in Program Management and so forth.

If anyone has any opportunities or can refer, please let me know!

like

Hey Fish, can i get 11 likes so that i can reach out to people via Dm,it would be great help. Thank you :)

like

I am thinking about getting laser eye surgery. Has anyone in Big Law gotten this done and would you recommend it? I am concerned that continuing to work in big law (ie constantly looking at screens and reading documents) after the procedure will cause my eyes to degrade faster and I will need glasses again.

like

What are the best places to look for community manager jobs?

like

Just moved. Where did i forget to change my address

likefunny

You'd think I'd know this, being a BAH alum... 😬

For job postings on the BAH careers site that list a specific clearance in the requirements, are those a hard requirement or will BAH hire you and sponsor you for it if you're a great fit for everything but the clearance?

Mine went out of scope last year and I've been kicking myself for it ever since!

like

Does anyone else feel like women are harder to work with then men? Shouldn't we all try to work together instead of throwing each other under the bus?

likefunny

And K-3 pull out teachers willing to share their schedule with me. Looking to redo mine in December and want to see how others do it!

like

Hi I am being interviewed for Business operations specialist position with 4 member interview panel. I am coming out of my career break. So any insights on cracking the interview would be helpful. Thanks

like

Need game advice. Craving some horror, don’t feel like finishing Visage just yet (final chapter)… in the mood for good story, supernatural themes a plus, good gameplay & mechanics a plus… stuck between these decisions HELP!!

Alien Isolation (not sure I’m in the mood for the sci-fi genre atm), Song of Horror, Resident Evil 3 Remake (kinda leaning towards this but way too indecisive).

If you have a better suggestion I’m ALL ears

likehelpful

I need your help to know my carrier path where am?
Am basically Mechanical Engineer background and have experience of around10 years.

With Skill sets of CAD Software CATIA and ERP Master Data maintenance(SAP)

-And also am Learning SAP MM Skills
Now am started seeking a JOB Change: on current Skillset (Mechanical - CAD Skill set), i don't find or not get calls from the other companies.
Because they might see the current entry-level candidates. Please advise.
Till date attended more than 20 intv

like

Currently I own VOO, VXUS, QQQ, and tiny positions in ARKK. Should I buy emerging markets/mid-cap etfs? Increase my 10% position in international? Or something else. Mid 20s.

like

Folks! Almost 7 weeks. I have some pain on just one side of the pelvis. Some mild lower back pain on the same side. No other major preg symptoms except fatigue. Hcg levels have been increasing but very slowly. Have an ultrasound scheduled for tomorrow but freaking out if it could be ectopic! Any similar experiences ? TIA

like

I have three tickets to the Stavros Halkias at the helium comedy club in Philadelphia for Saturday, June 18 at 10 PM. These are reserved tickets.

Best offer or I’m willing to trade for the 730 show that same day.

like

Does any one else have students that consistently act like it is day one when you ask them a question? Like they have never heard of the topic that they just spent a week on?

like

If I found the apartment myself, why do I still have to pay a broker fee ?🤦‍♀️

likefunny

Any recommendations for the best location to ride around the Bay Area?

like

Has anyone taken the Salesforce Integration Architecture Designer exam? What are some of the best resources to study for it?

like

Those who hire... do you care if someone has a custom designed/built folio vs say Squarespace? I’ve always built my own but wondering if it’s worth the hassle. This is for a designer, btw

like

I am a young ambitious woman. My male manager, coming from big law, claims credit for my work and talks over me. Any advice please?

likehelpfuluplifting

Additional Posts in Tech Creatives

Has anyone used Toptal for job hunting? Their process seems time consuming so I want to know if it's worth it. Time is limited in my current season of life. Spouse and I both work and we have 2 littles at home. I'm miserable and have stagnated at my job and need a change.

like

Do you see yourself going back agency side?

like

What’s the extent of Google’s background check policy? In addition to the candidates, do they check partner agencies and employees working at those agencies that are assigned to Google projects?

like

What level is a CD or GCD at Amazon? L8?

like

Does anybody work with illustrator/designer hybrids? How common is this? I’m about to hire and am ideally looking for a fantastic super-hybrid. Curious how likely i am to find one (obviously with the right budget)

like

Any thoughts on Factor SF and what it would be like coming from an ad agency?

like

Fellow introverts...can I only advance in my career if I take on a leadership role? The thought of this terrifies me. My current boss hasn't exactly given me the confidence that would reassure me that I'm leadership material. He constantly questions my design choices, which I'm able to defend. It doesn't help that he always presents outdated ideas and throws UX out the window. I know that I know my stuff and keep up with best practices. I have 4+ years experience but am treated as entry level.

like

For those of you who work or have worked at a series D and beyond (or with ~250+ employees) high-growth B2B tech startup, where you and your team do both branding and marketing, I'm curious about:

1. Where your team sits within the org
2. How your team is structured
3. Your team's relationship with the product team
4. Biggest gap/pain point you are seeing

like

Any advice on virtual whiteboarding exercise interviews?

like

When chatting compensation plan after my first full year, can I negotiate more? If so, how? Stocks are great and all, but I want more out of my base pay. I’m at Amazon BTW.

like

What is a “staff” level role? This seems unique to the tech world. But what the heck does it mean? Is it above senior?

like

I recently made the jump from advertising agency designer to an in-house designer for a tech company… I just cannot believe how much more chill this new job is. I’d been in agency land for about 6 years and I’m just so happy I got to make the switch. My stress levels have plummeted. I didn’t realize how incredibly burnt out I was in Ad Land. Any other fellow former ad peeps now working in tech? What surprised you most about making the switch?

like

I’m interviewing at Spotify right now. Anyone have first hand information on their work life balance?

like

What kind of work will I do at Google Brand Studio as a writer? Will I be making banner ads? Or doing higher level campaign work?

like

Interviewing for 4ish months now for a FED role. Always make it 2-3 rounds but never ending in an offer. I have a BFA in Web Design, but I wonder if it's worth returning to school for a Master's in Computer Science. I'm leery on bootcamps because they don't teach real world/practical use cases, at least the ones I've heard about. The firsthand(?) experience I have w/ a bootcamp grad, claims to be full stack but didn't know how to troubleshoot HTML/CSS, nor knew how to use Dev Tools/Inspector.

likehelpful

feeling uninspired and unfulfilled — thinking about going back to agency because I’m bored and not feeling challenged. am I an idiot for even considering leaving equity + bonus? is the grass always greener?

like

Does anyone know roughly how much equity is given at webflow for a mid-level job?

like

Who here moved from a large enterprise to a medium sized business? I just got presented with a compelling offer. I’m excited for less politics, but might be dealing with more ambiguity. Would love to hear anecdotes. Thanks

like

What is a normal salary for Sr design Ops manager?

like

How do I make the jump from agency world to tech as a copywriter? Are there any major differences in the roles?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal