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Creatives who hire creatives: what are characteristics of impressive creatives that are shown during the interview process? What do you look for?

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When im hiring I look for 3 things usually: 1) is your work insightful and well crafted 2) do you have a big ego or are you humble? 3) are you a halfway decent presenter? (as in, when you present/talk about your work, is it clear and interesting) I don’t care a lot about awards or the names of the agencies you’ve worked at before.

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After reviewing the quality of their book my only question left is “would I enjoy having lunch with that person?”. And then that’s about it.

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I look for variations on what's been said already. 1. Do I think they actually did the work, came up with the idea? Or was it a case of credits padding? 2. Would I like to talk to them about non work stuff for more than 10 minutes. 3. How strong do I think their work ethic is? Are they going to be a hard worker? Do they feel proactive?

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I love to see all concept sketches, sketchbooks, and designs before the client became the “creative director”. Finals are great, but I like to see how they got there. Tells you A LOT about their creative approach, their passion and work ethic.

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