Creativity thrives on pushing boundaries, but what’s the point of going the extra mile when leadership doesn’t acknowledge it? No recognition, no promotions, no rewards—just more work.

If leadership can’t tell the difference between those who bring bold ideas to the table and those who do the bare minimum, why bother? When extra effort goes unnoticed, creativity dies.

What can we do to make leadership see—and reward—the difference?

likesmart
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Whatever your thoughts are of this dude, I thought this was a unique take of his that I agreed with that pertains to this post.

Food for your neurons.

(I feel like I’m currently in the “presenting ideas they think client will buy” and it’s soul crushing.)

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Your portfolio can tell the difference. And your next job and pay check can tell the difference. If you are doing good work, keep cranking it out until you’re ready to make a move and cash in.

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Ngl I’d rather be a lazy low performer with no recognition but making good money then going the extra mile and getting same lol

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Do the bare minimum and fail upwards.

helpfullike

I feel like your premise might be that it’s the norm in our industry to expect recognition, promotion and rewards. But I think that’s been eroding (since 2018ish?).
With Video Creators being the conduit and AI diminishing creative pay in general,
I would say show them what you bring that Creators and AI tools can’t.

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Those are bold words from someone with possibly the most AI replaceable job title in this thread

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The unpleasant answer is that leadership usually *does* reward what makes a difference. You may just have a different perception of what that is, either because what makes your shop succeed is not the kind of ideas you value, or because your ideas aren’t as great as you think they are.

Either way, look for a gig at an agency that focuses on the kind of creativity you value. Either you’ll find the home you need to grow, or you’ll learn you aren’t quite there yet.

likefunny

This is a shit answer

funny

Are you selling your bold ideas or just bringing them to the table? Because if you’re bringing the bold ideas and actually making them, some other agency’s leadership probably will notice

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Most of the time it’s not us who SELL the work.

The conventional “it costs more to hire than to retain” wisdom doesn’t hold in this industry. Instead, agencies accept a next-man-up mentality—when you decide it’s time to get what you deserve they’ll replace you with someone leaving the agency down the street looking to get what they deserve.

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Hi! I was you 2 months ago. Got a new job and decided to stop giving such a fuck. I’m much happier now.

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