Cross posting - I am returning back to freelancing after working in tech as the Design Lead for a small tech UI UX place. I am really out of the loop on freelance rates and have been asked to redo a company website. I was making roughly 130k in my last position.

Rates are ALL OVER the place when researching. Anyone with similar years of experience 15ish, who was initially a graphic designer but does more web now willing to share what they charge hourly?

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I've got slightly less experience than you but I charge $75/hr for most freelance clients. I've been told by some that this is too low but I'm nervous about raising my prices because I already seem to raise eyebrows a little bit

Ceiling test. When three consecutive potentials say no because of your rate, you’re too high.

Been a while since I’ve freelanced, I’ve heard a good rule of thumb is taking your base salary as your hourly rate. So if you make 130k, then you charge $130/hr. I think a range of $75-130 is reasonable depending on the client.

Been freelance for just over 10 years. Just shy of 20 years experience. I bumped my rate up to $175/hr this year after starting at $50/hr in 2014.

Ceiling testing is a must in my opinion. Spent two years being scared to raise my rates. Didn’t put my big boy undies on until I saw a local print shop charging $95/hr for their “branding design services” and used some trash stock graphics for what they considered logos.

I’ve worked in pharma for 15 years and started freelancing this past year. I charge $150/hour but every client has been a referral so they know going in I will do the job well. There’s been a salary trend report going around and this rate seems to check out for CDs with this same amount of experience in general.

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