Currently an AD, I’ve had 2 jobs since college. Been successful in terms of getting good work produced. But I don’t think the career path is for me. I hate concepting day in and day out. I want to make a pivot into a producer role but have never heard of anyone making that move. Is it possible? I understand what a producer does at a high level, but I wouldn’t know how to make estimates or bids or anything yet. Would anyone take a chance on someone like me or do I need to take classes first?

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I’ve seen account people, creatives, and project managers all make the change to production successfully. The key is starting at the bottom as a junior producer. Doing small things like radio spots, core fills, etc while you learn bidding and other production processes from the mid and senior level producers. It’s possible. Just don’t expect to jump in and start bidding million dollars productions right away. You’ll probably have to take a pay cut and start at the bottom.

IMO, real experience is far more valuable than a class. And every agency and person does scoping and estimates differently. You just need to know the basics and then have people you trust check your work. Oversight is key. I would find a mentor, someone at your agency who’s an expert and see if you can pick their brain until you’re comfortable. Producers aren’t experts in everything either, they just know the right questions to ask and the right people they need to build a successful team. Consider it a first pass at the role. Good luck to you! A good producer is everything on a project. They are literal angels on earth.

Yes, 100%. I’ve seen people go both ways from creative to production or production to creative. Talk with an EP or the HOP at your agency. If you don’t feel comfortable talking. To them reach out to some recruiters.
You may need to start as an associate producer to learn the ropes, but it’s way better to do it now than 10 years down the road.

You’re still relatively fresh in the business, so I wouldn’t be afraid to try your hand at new things. If you’re serious about it, I’d consider having a candid conversation with your agency head to discuss your career goals. I’ve been at agencies where EA’s and account people have transitioned to creative roles. Depends on how open and supportive your agency is. Also expect a drop in pay as a Jr. Producer, but I wouldn’t worry about money at this point in your career :)

Sounds like maybe you'd enjoy studio work? More doing, less concepting.

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