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Rising Star
Retail, Social, Pharma. Fuck, Marry, Kill....
God damn Carrie Fisher you guys
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Anyone not in with the right cliques are vulnerable.
Anyone is at risk
High-salaried under performers - especially if clients won’t miss them.
Seniors who are making big salaries bc of years of experience.
Rising Star
Correct. If you’re paid well and not critical to a large, important piece of business, you’re likely out.
I would assume workers on PIP, workers on the bench, workers with redundant roles
Chief
If two companies merge, they probably don’t need two CFOs for example. Any role that ends up being duplicated gets axed.
ad ops
finance
if you are not fully allocated to a client
non client facing
Holding companies give their agencies a dollar number to reduce their overhead (employees). Then the agencies go after the high salaries = the most experienced/older peeps, which makes financial sense, but isn’t fair. Experience should be valued.
My guess is folks underperforming, remote employees and then higher ups like Directors/Group Directors/VP levels especially if they aren’t involve day to day.
Group Directors for example may oversee 1 account and they can likely merge and have them oversee 3
200k and above. Targets.
Technically everyone but from what you described I’d say freelancers, anyone on PIPs, senior managers, anyone redundant. People in like Finance, Accounts Payable, HR benefits are not often affected. It’s areas like Creative, Production, Biz Affairs, senior account in my experience that are slightly more vulnerable.
One word: Billable. If you're making them money they will keep you. If not...good luck. Trust me, I sit in on these decisions.
Senior Associates
First to be out are those not funded by clients (lost funding or overhead), second - low performers (pip or the like), third - senior people not critical to biz.
Someone commented "senior associates" - highly disagree. They are the least vulnerable class in case no performance issues and are easy to move to another account with a funded role.
People who are not billable
This is the ONLY criteria.
those who are over 45-ish and expensive will be gone. Look around. Very few people over 45 still employed. Especially women. All gone.
yes they mean age
When I was at an IPG agency, the first round of layoffs were literally all VP+