Did anyone attend SXSW? It seems like this year it really jumped into a whole new world of extra with the celebrities and activations. Feels like it went from being a place for creators to super exclusive and expensive to go. Does anyone's company do activations there or attend?

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This is classic Burning Man-ification of smaller events. It starts out very underground and interesting and morphs into something unfortunately very corporate and sanitized. I haven't gone in like two years, but I used to work for a brand that was always in attendance.

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I don’t know anyone who goes except for executives and influencers. I used to like the daytime startup crawls, usually free. Not sure if they still do that.

It’s been an influencer and celebrity hot spot for a bit now

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