Did you guys see that Disney wants $10 million for a 30 second ad during next year's Super Bowl? Who's paying that?

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The same companies who already pay too much for Superbowl spots.

likesmart

Pharma and insurance.

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Did anyone else find last Super Bowl ads really lame? Like effort on using AI and CGI less effort on creativity

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Superbowl ads have been bad for years.

Let’s recap disneys week:

1) 1000 layoffs, most relevant to us: their internal agency, yellow shoes
2) their ceo says that most of the fx in doomsday will be ai and that we will have to “deal with it”
3) the above

Walt is rolling in his grave

helpful

Wasn’t Walt a giant POS?

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FYI - every spot will be sold out, likely before the football season even starts

smart

Car brands for one

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If that's what they're asking, that's what the market will bear.

No pressure if you're on an account creating one of those ads, right?

I bought a couple. Just for myself

That’s just what they value the media price at - lots of those spots end up as sweeteners / make good for brands already buying big upfronts

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