Do any campaigns come to mind that have done a good job at generating UGC/content on behalf of the brand?

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We have quite a few coming out soon, that have more upbeat messaging using UGC. I will share next week.

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I remember liking one from Commonbond that I saw on the subway platforms a bunch last year

Got it. They're not so much my style but some of the brands that advertise with Barstool personalities have had a lot of luck with that. I'm thinking especially of MVMT watches, and Burger King Chicken Fries years ago.

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