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Mccann creatives - what are the good groups?
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Generative AI is, at best, a savant-like intern.
Not really. It’s normal to question the future of creative jobs, but I'm of the strong opinion that human creativity, intuition, and strategic thinking will always be critical and really can’t be fully replaced by AI.
No. AI can only output what it’s learned from us. Use it to help research, clarify thoughts, refine writing, but nothing can replace human originality. This might change one day but we’re not there yet. Creatives still matter and will continue to matter with and without AI.