Do y’all use “messaging” & “copy” interchangeably?

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Not really. To me, “messaging” is what the copy is trying to communicate, the high-level concept. “Copy” is the actual words in the adlob.

likesmart

Yes. Copy refers to the non-art part. Messaging is the key takeaway of the copy. Copy can be just words, but good copy triggers a response or feeling.

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