Do you think 2025 is going to be the year of weird crossovers? Ever since Barbie, brand collabs have been on the rise and we already saw a couple of big ones in 2024. I have a feeling the trend will spill over, and heavily, into the next year. Any thoughts on this? What was the best memorable one for you in the last year?

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You really think crossovers are a trend, and only just started with Barbie??? Co-marketing has been around since any of us were born lol

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I want more weird food crossovers. Like the Coke Zero x Oreo collab

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It is so hard to sell brand crossovers to clients. They worry their brand gets lost or get bogged down in the “strategy” of it all. I’ve pitched numerous collabs for multiple brands, and every time they have this hurdle. It always surprises me to see people get it through.

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Well, if it is, I'm ready. I love crossovers.. they're such fun and it's usually a win-win for both or all brands in picture.

ACD1 beat me to it. “Ever since Barbie” is completely Bananas-town

Brand partnerships have been around for ages. It’s not a trend and it’s not spilling over just now.

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