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You really think crossovers are a trend, and only just started with Barbie??? Co-marketing has been around since any of us were born lol
I want more weird food crossovers. Like the Coke Zero x Oreo collab
Coach
It is so hard to sell brand crossovers to clients. They worry their brand gets lost or get bogged down in the “strategy” of it all. I’ve pitched numerous collabs for multiple brands, and every time they have this hurdle. It always surprises me to see people get it through.
Well, if it is, I'm ready. I love crossovers.. they're such fun and it's usually a win-win for both or all brands in picture.
ACD1 beat me to it. “Ever since Barbie” is completely Bananas-town
Brand partnerships have been around for ages. It’s not a trend and it’s not spilling over just now.