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Anyone wanna refer me to KPMG or EY? Lol
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How long were you an SAE before promoting to AS?
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Seperate but so many are tying it together these days.
They are 💯 intertwined - especially at the VP plus level but really all team members should have this mindset. A strong account leader will be in tune with the business and communications goals of your clients and will always be on the lookout for your agency’s services that can help them to achieve those. If we’re not acting this way, we’re baby sitters that take care of needs in the moment vs business leaders that help clients make progress.
I think separate. As an AM I should be responsible for the day to day contact. Basically a gopher or single point of contact between the customer and anything they might need from the company.
In some places an AM is basically a project manager