Do you think influencer marketing roles should be paid more like partnerships or business development positions? Sometimes it feels like marketing teams are acting like talent agencies, managing creator relationships and tracking performances at all times.

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I agree. Its become too structured, and important, as a channel to really function that way anymore.

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Absolutely

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Absolutely, I do. I think the days of paying influencers ridiculously large sums of money for very short campaigns is coming to an end, as it should. The ROI usually isn't even that good anyway.

Partnerships. They have their own brand to develop too.

I agree it should be a partnership. Infleuncers get paid way too much moeny for the content the actually create. It needs to be a partnership between the influencer and the company.

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