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I meant “WITHOUT” awards
Says more about them than it does any award, if you catch my drift.
Chief
Did you mean "people without awards"?
Yep, good catch
To be fair, it’s a hell of a lot easier to retro engineer a great idea. They seem obvious in retrospect.
To be fair again, a lot of people are capable of great work before they’ve managed to get some client to buy it. That’s often luck- although some people are just great at getting clients to go for it.
I don’t know where I stand on this actually. The part of me that has won awards wants to agree. The part that didn’t sell anything great for the first part of my career wants to argue.
Chief
Easy, they do it to sell themselves as a brand and make themselves relevant. Especially to recruiters and people looking to hire those who do the "best" work.
Looks at Jason Bagley's shtick with that school of his. He without a doubt has done a great amount of award-winning work. And instead of JUST going freelance and making tons of money that way, he started his school where he gives advice to people who look up to him and his work in exchange for thousands of their dollars.
I think you could boil his whole class down to just “Get a job at Wieden + Kennedy”
What’s there to make sense of it? They want to win awards, they’re ambitious. What more sense do you want to make out of it?
I corrected myself
OP is anasshat
Takes one to know one
Rising Star
They should not want to do award-winning work?
Sounds like you don’t have any awards.
Awards are salary and opportunity amo in this industry.
Probably have more than you
Do you think it’s weird when people without awards explain how awards don’t matter and it’s all about how much your company enters, while their portfolio is the most mediocre thing imaginable and they’re always looking for work. A portfolio so grey it feels like the carpet in a conference room with no windows.