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GA - yes. all of our analysts have a working knowledge of GA.
Adobe - this is tough. Of our team of 20, I can count the number who know Adobe and none of them are junior.
F - I know both and am an experienced Digital Analytics Lead.
What is there to learn? Isn’t it really just an interface to pull data from? Seems easy enough to train if someone has the other qualities you are looking for
There are over 150 pre-defined metrics in GA4, plus 50 custom dimensions and the ability to add another 50 custom metrics per property. So yeah, it’s a platform to pull data from, but you need to know a bit more than how to hit an export button
I learned both on the job. It took having access to a clients data and being responsible to make sense of it for me to really learn. ( and to understand that it’s more than just an interface to pull data from 😉)
Does anyone else charge a premium if the client is on Adobe vs GA ?
I actually think Adobe is so much better once you learn it. But when I first got into it I was not happy about it haha