Do young people in the analytics field learn google analytics and/or Adobe analytics anymore? I’m having trouble finding anyone with proper knowledge and techniques within web analytics.

likesmarthelpful
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GA - yes. all of our analysts have a working knowledge of GA.

Adobe - this is tough. Of our team of 20, I can count the number who know Adobe and none of them are junior.

likehelpful

F - I know both and am an experienced Digital Analytics Lead.

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What is there to learn? Isn’t it really just an interface to pull data from? Seems easy enough to train if someone has the other qualities you are looking for

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There are over 150 pre-defined metrics in GA4, plus 50 custom dimensions and the ability to add another 50 custom metrics per property. So yeah, it’s a platform to pull data from, but you need to know a bit more than how to hit an export button

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I learned both on the job. It took having access to a clients data and being responsible to make sense of it for me to really learn. ( and to understand that it’s more than just an interface to pull data from 😉)

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Does anyone else charge a premium if the client is on Adobe vs GA ?

funny

I actually think Adobe is so much better once you learn it. But when I first got into it I was not happy about it haha

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