Does an in-house CD role pay as much as an agency CD role?

likehelpful
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Yes at least for me. Maybe less base salary, but total comp is higher with bonuses, cheaper healthcare, RSUs (stock), and big 401k matches. I made same base salary but walked out with 80k more in NET total comp from those other things (tax savings too I moved to a no tax state from nyc).

likehelpful

Y'all hiring more CDs?

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Varies widely

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Welp, right now I'm not. Bad culture of brand managers thinking they are creative directors. Of course, they also seem to think being a CD is being the brand police, adding a 2nd or 3rd logo to a piece and asking for headlines to change to something like "unlock your potential"

likefunny

Let’s add a bug to this

likehelpfulfunny

Varies. I had a WK role and I went a lateral title move to Nike. And they said they couldn’t match my advertising salary.

Did the same thing with Apple, and they exceeded my salary expectation and gave me a higher title. I’m thinking my title had to justify my wage.

Each place is different.

likesmarthelpful

It varies a lot. CDs at Meta make something in the range of $400-600k-ish, so more like GCD/ECD pay agency side.

Another tech company I was at was roughly the same. Significantly higher than agencies. I think the other big ones, like Google, Apple, Airbnb etc pay around the same, maybe even more.

A couple of other tech companies I worked at paid significantly less, like 180-200k but offered potential forever money in equity. They all went bankrupt so they didn’t pay off, but all in all it was worth the risk. Learned a lot regardless.

It’s tricky to get your foot in the door at the moment, but one loophole is starting as a contractor. It pays super well, and you get benefits, and you can usually do it for 1-2 years, so more like permalance. If they like you, you’re likely to get a fast track to full time employment, but it’s not a guarantee.

likehelpful

More if you have an MBA!!

The MBA thing is such an archaic American argument. I don’t know a single highly paid CD with an MBA.

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