Does anyone have any suggestions on how to best track creatives performance?

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That’s media’s job but you can build them a dashboard with weekly performance and last two week WoW change for KPIs of interest. And only build that dashboard after they make a consistent naming convention for their creatives across all channels

No this is a “media measurement” job. And the answer to this is really dependent on us getting more details on what their media buying looks like, what tools they have deployed, etc.

A/B testing is one possible avenue if the creative is being used for digital.

If the creative is running offline the measurement may be more challenging to do precisely, but there are attribution modeling approaches that could work. Much will hinge on your tech stack/budget in that case.

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