Does anyone understand the miller lite - tastes great less filling ads?

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We’ve had 51 years to figure it out…

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People chanting the value props. Pretty straight forward.

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I miss this type of branding. It’s oldschool but it works. Literally decades later.

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Yeah how can anyone not? This was Miller Lites tagline and campaign for decades. Google all the celebrities they used to use for this: John Madden, Rodney Dangerfield, Bob Uecher. How old are you OP?

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I mean you can not like it for whatever reason but let’s not pretend like it’s a difficult campaign to understand haha

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It's been "bad" for decades. Humor, clear message, strong branding. A terrible idea all around.

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Left Twix!
Right Twix!

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Well, it definitely made sense for decades. Maybe not for younger people today though?

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It’s very simple which I think is totally lacking in advertising today. Miller Lite was one of the first low calorie “light” beers if not the first. The simple message was some liked the fact that it was low calorie, less filling, while others like the fact that it had great flavor, tastes great.

Both sides “less filling” and “tastes great” always sparred against each other and both told why they drank it. It was a very simple yet effective message. It was brought back because it worked. Today’s creative lacks basic concepts and relies on technology not a great idea.

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Certs is a candy mint!
Certs is a breath mint!

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yes most people understand this.

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The original campaign with the retired jocks, from Backer & Spielvogel, was all over The One Show in the mid-to-late 1980s. So what’s (not where’s) the beef?

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Yeah, because I'm not 24.

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Lol is this post satire?

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What’s “bad” about it?

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