Does your agency “define” and have an approach to strategy work? Is there an expectation to have processes, templates, tools?? I mean, I know them and have them, but is there a need to push them in your agency?

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My take is that it depends on a few factors. Some level of standardization of strategy processes is needed to compete in this business (it is what it is), but you can be more or less flexible according to how the agency see advertising and its own company culture.

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Agree with this. Also, if you have the misfortune of being at an agency with a lot of green junior in mid level talent they can be mighty helpful for nailing the basics. Have definitely seen agencies be overly rigid in sticking to certain templates and formats though. Some level of flexibility is essential

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Not really a defined approach. I’ve worked at places with gimmicks and they were just that - gimmicks. Every problem requires a custom solution. The resources to come to that solution are what matter imo.

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