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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
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Chief
Step 1: Sit in a hot tub.
Step 2: Wait.
Have a good book and know someone who works there.
Rising Star
It’s a mixture of networking and your book. With the market being so dry right now, agencies have the luxury of being very selective.
Rising Star
ADCC has been putting on in-person talks, find CDs you want to work for and see if they’ll get a coffee with you, and if you’re really desperate join C3.
Knowing someone in a ACD level position or higher helps. Personally, they came to me.
Do it. Cold call em on LinkedIn. Speaking as a CD who gets these types of messages - sure sometimes I'm too busy to get back. But other times I'm delighted to hear directly from people who want to do the type of work my agency is doing. Sending a message causes very little harm but *could* result in an open door. Keep it short and sweet and send your book in the very first message. If you don't hear back, keep it moving.
The OG creative bill bernbach said… “a good campaign will make a bad product fail faster.” Work on the product first - Get a good book first. Don’t be shy to create crazy spec work. If you are young, show that in your ideas… how young people would buy x. Think like mschf (art collective, not the agency). THEN think like a salesman and go after the agencies you want to work for. Don’t just network, sell yourself. That’s the brief. Just like agencies go hunting with spec work, do the same (hey courage, here is an idea on how you can get even more gen z to eat chicken). Repeat this. Have audacity. Not everyone is going to bite but they will remember and introduce you to someone they know. You are building tiny campaigns for yourself and boring message with just a portfolio won’t cut it. Yes this approach works. Now go take action. Good luck.
For CD2 - tldr- Be actually creative and sell yourself creatively .
imo networking isn’t about events, it’s about being a good person and doing good work, no matter what you’re working on.
it means giving your all on everything you touch, because the strategist who had to put that dumb-proactive-no-budget-allotted-but-MAYBE-they-can-find-the-money brief might be the person who can forward your book along a couple years from now when they’re at an agency you want to be at. or keeping in touch with a freelance producer you genuinely like, who might tell you that one of those agencies is staffing up to cover a new account for a pitch they won. it’s reaching out to people who got laid off and asking how they are and offering to connect them with people you know, not because you expect something back but because you have the ability to help them and choose to. the more of that energy and connection you put into the world, the better.
send a new hire decks you found useful when you started. tag along to an unscheduled client dinner during a shoot when everyone else is tired. volunteer to work on pitches. this stuff shows you’re a good sport, and ultimately that you understand how the business works. it shows that you respect your peers
there are lots of things in this industry that can negatively affect what happens to the work we put in our books. budget cuts, tariffs, strikes, pandemics, plain old bad luck. it can take years to get to something you’re really truly proud of. but you are in control of your reputation and of how you approach your work
Love this! And thanks for taking the time :) much appreciated!
Rising Star
#courage
Rethink approached me, but a good book and reputation are important. They don’t hire people who are not a culture fit.
Conversation Starter
Gen Z ?
Slide into the dm on linked in. Get to know CDs.
Win student competitions, they’re always paying attention to who’s winning.