How are you reporting on SEM/AdWords results to clients? Are you including it in your paid media (display, social, OTT, etc) reports or SEO reports? We have always included it with SEO conversations, but I am curious how others are presenting digital visibility metrics.

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We always break it out separate from SEO. When dealing with our clients live money, we report all SEM together so they can see individual CPA/Impression/Clicks so we can have a collaborative discussion about what paid strategies are giving them the best ROAS.

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