Ever spent 3 weeks optimizing a campaign only to realize your best performer was the one you launched half-asleep at midnight? I did! What’s the weirdest “happy accident” you’ve seen in a campaign?

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Lol it's always when we try the least!

I know hahaha idk why

Lol this is always the way it happens. My personal favorite was mistyping a word in an email subject line. "Sail" instead of "sale" or something stupid like that. It ended up being one of our best performing campaigns of the sales period and boosted deliverability for subsequent emails because SO many people took the time to reply and tell us how stupid we were for sending an email with a typo in it. ISPs look favorably at replies, so this helped our sender rep and improved inbox placement on our next sends. I was still embarrassed, but it worked out well!

That is hilarious!!! Maybe I’ll try it intentionally

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