Every time I look at job postings or speak to a brand about a role, it’s a significant pay cut from agency world even with benefits. Is it just a lie that brand side pays more?

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Some do, some don’t. It’s not always a guarantee brand side will pay more, but yes it’s a thing. Also have to take into account annual bonus + life balance + rest of comp.

likehelpful

Just my personal take on this: It's more about the long-run. You'll likely make more money over the next 20 years if move to brand with salary potential, bonus every year and stock options. Plus as agency life continues to get harder - brand side seems to be more stable long-term. Never hurts to have experience on both sides so you double your job market pool if/when layoffs hit. Nice to have experience on both sides so you're more marketable and can tell a more holistic story.

likesmart

Looking at the wrong brands lol...

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Brand side roles have better total comp. Bonus is significant, whereas it's more like a tip for most agency roles.

likehelpful

Yes. Unless you go to Facebook, Google, or Apple.

likehelpful

Brand side doesn’t necessarily pay more (say museums, publishing, beauty, etc.), tech does.

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Also companies usually take their advertising in-house because they already don’t value what we do. So they’re not going to pay us big money to be their glorified Chat-GPT.

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Remember a VP at somewhere like Unilever is significantly more senior than a VP agency side

likehelpful

This

Not true! If a company gives quarterly bonuses like finance & retail. I left healthcare due to burnout. One year later my salary was topped. Especially in retail with my quarterly bonuses based on sales. Also, if I got converted to FTE while freelancing at banks. They too offer yearly bonuses. For me client side meant more about time & job freedom than money. 9-5 or 10-6pm. Able to go to Pilates during the week as well as happy hour. Weekends are not packed with errands. Since, I get off at 5pm. You can’t pay me to go back to agencies or healthcare. I’m at mid 6 figures btw.

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Look at fortune 100 and tech companies..I was offered a 50% increase in base salary, 20% annual bonuses & $25,000 RSU for the same position agency side where I just had shitty salary.

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What level are you? Stock and bonuses are what brands offer. And agencies don’t pay well for a long time.

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I’m a senior pm. I pivoted when I was at mid level.

yes unless it’s tech

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