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I manage social for one of our execs, and yeah, I write most of the content. I don’t have direct access to the account. We review posts together before they go live. It’s a mix of ghostwriting and collaboration, depending on how involved they want to be with their current schedule.
What sort of topics are you writing about? I have an exec that wants to be active on LinkedIn but hasn't given much thought to how that actually plays out.
We have content scheduled out typically a month or so in advance. Working off a content calendar that gets their review and input. It’s basically their ideas or what they want to have put out, just without all the little details of them having to go through and get it done.
Is your team writing and managing most of it with just their sign off on topics? I'm assuming you run final content by them before it is ultimately approved?