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Don’t worry about the buying. Learn what the metrics mean. Get a sense of what the standard CPMs are for each channel so you’ll know what’s high and what’s low. Same for CTRs and CPCs. Then figure out how all the metrics fit together (it’s pretty much linear, in the order I wrote them). Also:
https://medium.com/@faris/how-to-balance-your-media-plans-8f2485898595
Thank you for sharing!
Dont be afraid to admit your weaknesses. Ask a ressource in the media department out for lunch, say you want to improve your comprehension, they would know the best outlets for you: either internal training, books and ressources, or they may even be willing to mentor you - because the better you are, the better you all are. I don’t expect my senior strategists to master all channels, but I expect them to do what they have to in order to up their game and be resourceful. Use your talent: come up with a strategy to gain the knowledge you need, and don’t fall for shortcuts.
You work at publicis. If nothing else they offer a shot load of training. Be resourceful.
Thank you so much everyone. There is no training budget so I’ll have to do it myself. I know the basics but when someone looks to me and asks
if we should focus on reach or frequency sometimes I feel like I’m making an educated guess.