Embarrassed. Sometimes I sit in media mtngs & don’t understand stuff I assume is basic. I work for an ATL ad agency as a senior strat. Is there somewhere I can do a crash course in media buying?

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Dont be afraid to admit your weaknesses. Ask a ressource in the media department out for lunch, say you want to improve your comprehension, they would know the best outlets for you: either internal training, books and ressources, or they may even be willing to mentor you - because the better you are, the better you all are. I don’t expect my senior strategists to master all channels, but I expect them to do what they have to in order to up their game and be resourceful. Use your talent: come up with a strategy to gain the knowledge you need, and don’t fall for shortcuts.

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You work at publicis. If nothing else they offer a shot load of training. Be resourceful.

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Thank you so much everyone. There is no training budget so I’ll have to do it myself. I know the basics but when someone looks to me and asks
if we should focus on reach or frequency sometimes I feel like I’m making an educated guess.

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