For great OOH campaigns that are book worthy projects, do people usually get actual photographs of the ads where they run?

Or is it more common to just comp it for your book?

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Photos are good, but comping them works as well.

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Photos are ideal as proof that it went live. But if you/your agency aren’t able to do a photo capture, a comp works fine as long as you can speak to the markets where it ran!

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