From a designer/AD/CDO perspective why copywriters as so attached to long headlines?

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New Cheerios work is 🔥

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How I’m feeling today..

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My browser history is failing me and hope y’all can help! I recently stumbled upon a website where some ad folks had compiled a bunch of idea/conceptual thinking approaches and if you clicked through there were past spots that had utilized that idea / way of thinking. I wanted to share it with a mentee and can’t track it down. It was a simple layout: grid of images w/headline naming the idea … Sound familiar?

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