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Chief
What is this, a model for ants?
Yeah, I'm incredibly concerned about WPP moving forward...
I'm concerned about our entire industry going forward
I think you're reading this the wrong way round. IBM has become such a difficult client that Ogilvy walked away.
Not from an account that big. Not in this economy. Years ago i would have agreed with you.
Unless they were cutting fees below the bone and torturing people, they were trying to save that business. I do wish the industry were in a position to go back to firing bad clients though.
I will say that if Omnicom winds up winning this due to some insane cost cutting, we can firmly blame them for speed running this industry into the ground.
The IBM account is a fraction of the size it once was. This has nothing to do with Ogilvy, and everything to do with IBM being pissed WPP wasn’t buying more of their tech stack. It’s why the clients put the media for pitch at the end of last year. We arent repitching either bc we don’t plan to spend more on their tech.
This sounds accurate to me. They’ve been pitching AI-ish ad technologies for years before it was cool or real. Makes sense they would want their AOR to be a de facto customer under the guise of some type of business co-partnership.
I think, although can’t be certain, WPP’s PR dept had some input into the “Ogilvy walked away” narrative.
When I think Ogilvy I think principles and creative integrity.
I kid, I kid
we miss the old ogilvy
Why you do not like that’s model?