Has AMC turned every film into a horror movie by adding more commercials during previews? Can brands do better by creating advertising especially for the big screen?

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We just need to make ads feature-length films.

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SS1 I bring this up because I share your dream and frustration. I’ve done some theater activations years ago with surprisingly solid results. I say that because it was new at the time. Unfortunately, COVID wiped out that progress and I no longer do that kind of experiential work.

AMC is letting customers know there’s 30 minutes of trailers and commercials before the movie starts. So the smart buy is to be one of the last commercials. I want to believe some brand will eventually smarten up and make the most of that time. Don’t give up the fight to find the “yes” to your ideas.

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I would say that every movie coming out right now already seems like a horror movie. I feel like there are SO many horror movies coming out this summer. I think the excess of previews though is definitely annoying. I just plan on showing up 20 mins after the showtime these days.

We have a show on Tastemade called Street Somm featuring one of our winemakers exploring cities and pairing food with wine. I didn’t personally work on that strategy or campaign but I love the show! https://youtu.be/KVaoHhVeUgE?si=eQVsyHHQzk2gfvUV

I couldn’t tell you a single brand I’ve seen advertise on AMC. I know they do. I know it’s a thing I just tune it out. I think spending money to advertise in a theater like that is a big waste but I understand why AMC has to do it.

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