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Chief
No one has ever suggested that here
Rising Star
An advertisement is seen as valuable to an advertiser, but not a viewer. What we make is monetarily valuable because a client will pay us, but is almost fully not valuable to the consumer.
I like this industry a lot, but ours is one of the only industries where people are so excited to not see advertisements that they PAY to not see advertisements. They see so little value in what we are making that there is a “skip” button so someone can skip over the thing we worked 60 hours last week making.
If we unionized, a million non-union “creatives” would make terrible brand work and it wouldn’t be noticed by the culture at large, because advertisements now are not noticed by the culture at large . (What would a non-union world look like? Think this commercial, but everywhere: https://m.youtube.com/watch?v=uMwFWDIFVCU)
It was different twenty years ago, but now there are so many ways to skip ads, so many ways to block ads. so many ways to watch TikTok instead.
The client can do all of this in-house. People don’t care about being entertained by ads anymore. There aren’t moments outside of the Super Bowl. They know it.
I don’t want to be Debbie downer, but that’s why we can’t unionize.
That Folgers ad is let down by the choice of music and the amount of smiling. Just saying.
The spearpoint of capitalism will never be blunted by labor organization.
Uphill battle in an industry that rewards and encourages sycophancy, views exploitation as a badge of honor, and so much more 🤪
This is not true. Also, a pretty surface level critique of unions.
https://www.axios.com/2024/03/20/union-workers-wealth-comparison-pay-difference
“Typically, unionized workers earn about 10-20% more than their non union counterparts”
https://www.paycor.com/resource-center/articles/union-payroll-processing-3-things-to-know/
Point #2 in the above link: “A number of factors go into determining the pay rate for union employees. These factors may include seniority, department, and job performance.”
You can still be rewarded for excelling if you “do better work” than your peers. So, you can get what you wanted (more money).
Additionally, you—and your coworkers—can have access to the things collective bargaining affords: Union workers see better job security, access to pensions, safer work environments, and so many other benefits.
I know I would love to get overtime pay during late nights or weekends.
I would love for employers to hold to a specific baseline for compensation. Lots of people are taking pay cuts because the job market is so brutal and they need to take something.
I am not implying that unions are a surefire remedy that is free of problems. There’s plenty of cronyism, corruption, inadequate solutions (two tier pay scales), and more.
Boomers witnessed pretty rampant corruption in a lot of union spaces. They were also raised against the backdrop of “the red menace” that is communism. That doesn’t mean you have to buy into the pervasive ideology that collectivism=getting ripped off.
So much of the current system centers around an employer looking to rip you off. No harm in kicking the tires and trying something new 🤷
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I have read recently that union organizers have realized that trying to get one small coffee shop or power plant to unionize is in effective. But unionization of entire sectors is the new aligned thinking. So maybe this would encompass creatives one day.
God knows the VFX industry needs a union. It’s the only part of film making that isn’t unionized.
There’s a reason we don’t shoot commercials in LA anymore…
It’d half to start at the national level, the corporations we work for pledging to only work with agencies participating in the union, which when it comes to the commercial work, they say they do, but then send us abroad to make the work.
There is technically one, it’s an amalgam of a few — I was a member for a few years to get health insurance through them
Chief
There’s a bowl specially for this:
https://joinfishbowl.com/bowl_dqm8rncupj
Start the process & they will follow. Great idea.