Anyone else have AE’s that are fucking amazing creative directors, genius copy writers, excellent producers, diligent pm’s, even finance wizards but for some odd reason can’t manage the client?

likefunnysmart
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The only thing AEs manage are calendars.

likesmartfunny

My favorite go-to AE line, "I'm not a copywriter but how about something like..." also think this notion that they are meant to "manage the client" is old skoool, wishful thinking. It's been years since I worked with AEs who managed the client. Instead now they manage the creatives and our work. What I'd like to know is, which agencies still do it the old way (Creatives serve up the (100% on-brief) work and AEs sell it). Serious question (and are you hiring creatives).

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I’m not account but have gained an appreciation for the fact that the industry demands a near-impossible combination of skill sets from account people. It’s not enough to manage budgets, junior team members, evaluate creative and strategy, motivate the team without coddling them, grow organic business, lead biz dev, and babysit routing jobs, but we also expect them to manage clients and keep them happy while not kowtowing to their every demand. It’s no surprise there’s almost no one who can do all of those things well.

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Our AEs are pretty damn good. They care about doing great work, sell hard, etc. Feels like we’re all a team (yes, CW1 we’re hiring creatives, but only ADs. All levels, need integrated/big idea experience.)

likeupliftinghelpful

It’s easier to try to micromanage internal staff than set client expectations.

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The AE’s shouldn’t be managing the clients - their bosses should be doing that.

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To add to my earlier comment, I’m seeing a trend in the Chicago market with account roles. The salaries for Directors has dropped $30-40,000 and agencies are putting people with less than 5 years of experience into these roles. Or agencies are promoting from within and crossing their fingers these people “grow into the role” with little supervision from a SVP who gives them no mentoring. They are being set up to fail and the clients get just as frustrated as the internal teams. Anyone at a senior account level looking for a new role is running into this issue and losing jobs to junior people because some of the biggest agencies in town don’t want to pay for experience.

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I do have plenty of creative experience in a variety of fields and my old agency did not have Account people, so I never fell into that role anyway. My new agency is trying to move away from that model too and more into integrated teams with all kinds of big idea experience, but a lot of their people are stuck in rigid old ideas like this. It's all a little ridiculous to me.

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👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻😂😂😂😂😂😂😂

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Oh boy 😂

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