Has anyone worked at a smaller branding agency? Would love to switch from big agency to actually creating brands but not sure how to start there.

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I’d argue that the agencies are really creating the brands while the branding shops just make slides about brands.

I was at small agencies, one of the worlds biggest agencies, and now a mid size independent brand agency. Happy to provide guidance. Bigger agencies might get sexier brands, but smaller agencies get more meaningful work and impact. There are lots of variables though. I recommend an established independent agency out side of the holding company bureaucracy of WPP, IPG, Omnicom or Publicis. Many clients are shying away from the big agencies also, and are struggling in the new world of branding.

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