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Focused choice. You can do anything, you just can't do everything
How we’ll get there.
Win double with a single move
Why and how you want to accomplish a particular objective.
Making sure you have the right objective ("what") is also crucial, i.e., asking the right questions
Why, what, how and when
Strategery
Solving problems with no equations.
Plan the course of action with meaning
Problem solving.
An interesting jumping off point for creatives based on a provocative insight into your audience and/or product
Strategy is a synonym for plan; it’s a pithy, concise, memorable version of same.
Turning business problems into creative problems.
Getting leads.
Using what's known and available to point the ship in the direction of the desired destination.
Witchcraft