Have you ever gotten a brief that is so uninspiring it reduces your conceptual ability to that of a sea slug? How did you overcome it, even if the brief has already been approved by the client?

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Come up with something off-brief but so awesome they can’t say no.

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You read briefs?

likeupliftingfunny

Almost every brief is built around dull and predictable. That’s the kind clients approve. Your job is to turn it on its ear and turn it into gold.

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Write a campaign around a sea slug.

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It's not an inspiring instagram post, but how about sluff this one off, do what they want, go home on time, dont beat yourself up, and get em next time.

likeuplifting

The best campaign in my book was a very boring, banners and email brief that we turned into a full 360 campaign.

uplifting

Kill it and bill it. Save your best effort for briefs and clients that deserve it.

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Just do something good

At the production level you just roll with it and hope to plus it

Rewrite the brief and bring out the best of it

Share the brief - or the general gist. We’ll help!

Has the brief itself actually ever mattered? They are going to rewrite it til the day the work is due anyway. Do good work then backtrack the brief to match. ;)

Push back on the brief. Show some 3-4 boring ideas on brief and then 5-7 fun ideas off brief but on brand and on product. Chances are, the fun stuff will get to the client.

Go crazy

At least you get a brief.

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