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Hey now, one day someone young will have to explain the new BleepBlorp or Marz Beam to you!
Try explaining it to clients.
If your idea relies on a meme or YouTube video, I'm pretty sure they're using "I don't get it" as a nice way to kill shitty, borrowed interest ideas.
Dude. For real. I feel you. But, mcgarrybowen 1 is also correct. Go easy on them and their senility and one day maybe your career will take you to old fart creative director status. 🙌🏽
Yeah, and as an art director, you should know how often teams present the same meme or video. When it happens, all I can think is, This reference has a lifespan of about five more minutes. Think of a better way to present it -- especially if you suspect the CD isn't up on trends. There are lots of them out there.
It sounds like @OP you're being given an opportunity to expand your reference level. Memes and YouTube videos are simplistic and derivative by nature. Find the things they're derived of, and you may have better success conveying your ideas to your CDs.
@OP I feel like your CD's might actually think you're the worst and aren't sure how to get rid of you yet.
@mcgarrybowen1 @CW1 I can't go easy on them, because they often kill ideas just because "they don't get it." Gets soooo old.
Low hanging fruit revolt against high hanging fruit cakes!
@CD1 who ever said it RELIES on a meme or video? As a CD you should know that we often times need a reference to explain or illustrate an idea whether it's to each other or to the client, etc.
😂
My point is it's kind of our job to stay on top of, or ahead of whatever cultural trends are happening. And when the CD's are just too lazy to do so, I feel like they've overstayed their welcome in this industry ¯\_(ツ)_/¯
AD1 yeah that's not cool if they are killing things just because they don't understand. Lazy.