Have you heard of pink washing of breast cancer awareness? It is where people are using the pink ribbon for promotions on goods, that actually cause breast cancer - like KFC, Gallo Wines, Campbells Soup. now the question I have is, does the Komen foundation take the money raised for breast cancer from the companies that they are complaining or pink washing.

Post Photo
like
Posting as :
works at
You are currently posting as works at

That is very interesting. Are these companies donating money to the foundation, or are they just jumping on the bandwagon with their pink marketing to try and get more sales? Is this also the same as slapping a pink ribbon on your car? The emissions are causing cancer, but you have to have a car?

likesmart

That's an interesting point. It makes you look in the mirror and realize the role that we all play in certain things even our own demise. I would say it's a little different because these companies are well aware of how their products make people ill and could make changes to make them healthier but they choose not too in the name if profits.

I never knew pink washing was a term but it makes sense and I'm going to use it now that I know what it is. I think that it would be performative for these brands to raise money for the cause, but that's just me.

like

I didn’t know either, but I think it also applies heavily to companies around LGBQT+.

They should be called out on this. Do not act like you care about a cause when you don't or else the quality of your product would reflect it.

like

KFC causes breast cancer? 🤔

Then every barbecue place would also be considered “potentially” carcinogenic. Feels like an overstatement. No meats are 100% clean, grilled or barbecued or fried.

Speaking towards organizations like KFC, which is a franchise, some will have directives from corporate for a national campaign but each individual store is responsible for their own buy in. In other words, they don’t necessarily have to participate despite not having a choice on the pink packaging being rolled out. The corporation is usually prepared for this and already has an amount they are willing to donate before the campaign is announced.

Additionally, these individually run franchises may have their own initiatives. Chick-fil-A, as an example, would typically not have a corporate promotion for breast cancer awareness, but many of the individual franchisees in an area will work together on a city or regional level to donate a percentage of sales to local organizations that - in affiliation with the Susan G. Komen Foundation - helps fund breast cancer awareness, research, even provide mammograms to uninsured and financial insecure women locally. Many franchisees feel that working on a local level has a far greater and direct impact on their communities and it understandable that they would prefer to raise funds locally. And yes…during those fundraising periods, there is lots of pink everywhere.

So….from a franchise perspective, the Susan G. Komen Foundation wouldn’t receive any money and their complaint would be laid at the wrong feet because they would really be needing to ask for their “cut” from the local organizations who are affiliated with them. But what a terrible look to have…taking money away from local communities’ low income mammogram and breast cancer awareness programs.

And if corporations fail to donate the money they say they are going to from the sale of pink packaged items, it’s not a crime. It’s morally reprehensible but the Susan G. Komen Foundation is a charity and relies solely on donations which may or may not materialize. They have no legal claims to the sale of items sold with pink packaging or Mattel and Barbie would be screwed.

Holding a corporation responsible for its promises lies solely in the hands of its public. Stay vigilant.

Other things worth noting:

1) KFC donated the largest amount ever donated in the history of the foundation.

From Wikipedia: In April 2010, Komen partnered with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink, branded buckets. The collaboration was criticized by media outlets, including The Colbert Report[51] and Bitch magazine,[52] and raised questions about promoting unhealthy eating habits. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history.[53] The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they had been unable to reach before", said Brinker.[36]

2) Their CEO, Ken Berger, in 2012 made over half a million dollars a year ($684,616 to be exact). Upon his move to the board, they announced a new CEO, Judith Salerno whose salary is undisclosed.

3) Here is the foundations last reported financials.

Revenue (2016–2017) $70,342,904
Expenses (2016–2017) $99,203,184

Admittedly that is nearly a $30M loss but it wouldn’t be a charity if it was making a profit. That would put it it a taxable status that the foundation does NOT want to be in. And $70M a year isn’t too shabby IMO.

Interesting! I’ve heard of rainbow washing

No one is saying that KFC, Campbell’s Soup and Pepperidge Farm cookies are healthy but tying them to CAUSING breast cancer is completely dishonest. If there is data- post it - because it’s not something I’ve seen and I’ve worked in food & beverage data all my career.

Yeah, I’m not tying it to them. I was asking about pink washing that is claims against the Komen foundation and they listed these specific items? I’m sure there is easily a case made about salt and carcinogens, but I don’t really care.

Related Posts

What are good options for flat 1bhk , ok for sharing (male ) budget 10 - 15 k , depending upon distance upto 3 km

Office location - sap labs epip Whitefield

Looking for proper facilities like water etc, luxury not required but no problem if found with good price. SAP

like

Interviewing at Deloitte for the position of Retail/Consumer Data Management Manager in a T2 city. What's the expected salary, is 190k too much to ask for?

like

Hi, I have an interview at EY and I wanted to know what kind of questions can I expect in the 2 rounds following the screening call ? I was told the 2nd round will be with a panel of three people and if I move on to the next round then the 3rd will be a team based interview. I could really use some help.

like

I regret choosing Deloitte India over USI, salary is same but i liked the clarity of my leadership team, which is still the same they are awesome, but USI people are getting many benefits, on time Hikes and appraisals, but i don't get all of those, which is kinda depressing.
I probably should have choosen USI

like

I hate family vacation with my adult siblings and parents. This year I’m attempting to WFH while on family vacation. Is there a way to leave halfway through and drive home?

like

Looking for a good bluetooth headset, any reccos techies?

like

Amazon to allow employees to work remotely indefinitely. Thoughts?

like
like
like

Can someone give me an insight on Allstate interview process and interview questions for FSD (full stack developer)?

like

Hello fishes,
I am actively looking for a change. please let me know if there is any opportunity for me.
Thanks
Tech Stack: node js, git, angular, javascript, sql, mongodb
YOE : 2.7 years
Last working day: 26 th August

like

I feel you..

Post Photo
likefunnyupliftingsmart

I’ve never worked at a firm, only public interest and have no idea how to do billable hours.

like

Happy Beach - Bench Day

Post Photo
likeupliftingfunny

The son of a friend is an advisor and is giving up. He has approached me about taking over his book, evidently only about $1.5M.What would be a fair amount to pay for this?

like

For comms folks, what best practice do you use when having clients review communications to be sent to a large audience? IME, Too many opinions causes a delay in messaging.

like

Hi Fishes, Need some likes for DM.

like

Is there a bowl for those who we’re furloughed?

like

Hi Everyone, I am trying to apply for a Technical Support role at Dropbox I’m entering all the required fields but there seems to be an issue, when I hit submit after filling the form, it doesn’t submit and throws error ‘Looks like you left this blank! Please fill out this required field’ when all the fields are entered already (I have checked so many times, and filled the form from scratch several times too). Anyone from Dropbox who can put me in touch with HR or suggest what I should do next?

Additional Posts in Marketing

How do you think this industry is being affected by inflation?

likehelpful

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

likeuplifting

I am an in-house marketing director. Get good feedback on my performance and generally contribute to the organization. The majority of my work is self-generated, I don't get too many emails from across the organization. Is that a bad thing?

like

Any warm recommendations for data buying companies?

like

What's your favorite example of a product that you don't understand how they even pitched it to the CEO? My current favorite is this bottle of water that says "lo cal." Hahaha

likefunny

Creative directors: what, in your opinion, is the best way to handle work in a marketing agency? What is the culture at your agency like?

like

Have you implemented a translation plugin on your WordPress you really like? Ideally I’d want one that allows us to edit content for better accuracy.

like

One of our clients took our idea and basically sublet it to different brands without our knowledge. Technically speaking, there are no rules against this, but it still feels like an icky thing to do. Thoughts?

like

We're always looking for new ways to make things easier for our customers and clients, but sometimes I just want to take a step back and breathe.

like

Any tips for free but good email marketing tools? Looking to create a budget friendly marketing strategy for a startup, I'm however only experienced with MailChimp

likesmart

Curious to know has anyone stumbled upon a bar(cocktails, drinks) that has also nailed social accounts so good so that besides their bar offerings people also cant wait to consume their content?

like

Be honest… do you know how to build a sales funnel?

like

Been working freelance for the past year and I've made more money and connections than I did while at my previous agency. This is a life tip for young creatives: you value your own work, don't let anyone else do so.

like

I have an interview with JP Morgan this week for a Channel Marketing Manager - VP role in the Asset Management area. The role will be based in NYC. Just curious what is the normal range for the base salary and total comp.

like

How does your workplace measure the success of a marketing campaign and do you think that method is a valid/smart way of measuring it?

likeuplifting

Do you believe influencers have just as many efficient marketing skills as someone in the field?

like

How is the work culture in BMW Canada? General culture, support and mentorship, work life balance and job security. Thanks.

like

Three job interviews with a company, last one creating a marketing plan and presenting to marketing VP. I received good feedback from him. Three days later recruiter wants to give me a call and “give an update”. Schedules it after 2 days. This morning cancels last minute as they are having “internal discussions”. I’m really annoyed and tired. Thoughts?

like

Im 21, recently got a project manager job in a big media group, I still have about one year to do in my degree. Where would you recommend I take my career next, what would be the logical next jobs I could explore in that field?

like

I have been promised a promotion three times now, but when the time comes, I'm told I'm not there yet. Why promise something if you clearly don't want to execute it?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal