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That is very interesting. Are these companies donating money to the foundation, or are they just jumping on the bandwagon with their pink marketing to try and get more sales? Is this also the same as slapping a pink ribbon on your car? The emissions are causing cancer, but you have to have a car?
That's an interesting point. It makes you look in the mirror and realize the role that we all play in certain things even our own demise. I would say it's a little different because these companies are well aware of how their products make people ill and could make changes to make them healthier but they choose not too in the name if profits.
I never knew pink washing was a term but it makes sense and I'm going to use it now that I know what it is. I think that it would be performative for these brands to raise money for the cause, but that's just me.
I didn’t know either, but I think it also applies heavily to companies around LGBQT+.
They should be called out on this. Do not act like you care about a cause when you don't or else the quality of your product would reflect it.
Pro
KFC causes breast cancer? 🤔
Then every barbecue place would also be considered “potentially” carcinogenic. Feels like an overstatement. No meats are 100% clean, grilled or barbecued or fried.
Speaking towards organizations like KFC, which is a franchise, some will have directives from corporate for a national campaign but each individual store is responsible for their own buy in. In other words, they don’t necessarily have to participate despite not having a choice on the pink packaging being rolled out. The corporation is usually prepared for this and already has an amount they are willing to donate before the campaign is announced.
Additionally, these individually run franchises may have their own initiatives. Chick-fil-A, as an example, would typically not have a corporate promotion for breast cancer awareness, but many of the individual franchisees in an area will work together on a city or regional level to donate a percentage of sales to local organizations that - in affiliation with the Susan G. Komen Foundation - helps fund breast cancer awareness, research, even provide mammograms to uninsured and financial insecure women locally. Many franchisees feel that working on a local level has a far greater and direct impact on their communities and it understandable that they would prefer to raise funds locally. And yes…during those fundraising periods, there is lots of pink everywhere.
So….from a franchise perspective, the Susan G. Komen Foundation wouldn’t receive any money and their complaint would be laid at the wrong feet because they would really be needing to ask for their “cut” from the local organizations who are affiliated with them. But what a terrible look to have…taking money away from local communities’ low income mammogram and breast cancer awareness programs.
And if corporations fail to donate the money they say they are going to from the sale of pink packaged items, it’s not a crime. It’s morally reprehensible but the Susan G. Komen Foundation is a charity and relies solely on donations which may or may not materialize. They have no legal claims to the sale of items sold with pink packaging or Mattel and Barbie would be screwed.
Holding a corporation responsible for its promises lies solely in the hands of its public. Stay vigilant.
Other things worth noting:
1) KFC donated the largest amount ever donated in the history of the foundation.
From Wikipedia: In April 2010, Komen partnered with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink, branded buckets. The collaboration was criticized by media outlets, including The Colbert Report[51] and Bitch magazine,[52] and raised questions about promoting unhealthy eating habits. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history.[53] The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they had been unable to reach before", said Brinker.[36]
2) Their CEO, Ken Berger, in 2012 made over half a million dollars a year ($684,616 to be exact). Upon his move to the board, they announced a new CEO, Judith Salerno whose salary is undisclosed.
3) Here is the foundations last reported financials.
Revenue (2016–2017) $70,342,904
Expenses (2016–2017) $99,203,184
Admittedly that is nearly a $30M loss but it wouldn’t be a charity if it was making a profit. That would put it it a taxable status that the foundation does NOT want to be in. And $70M a year isn’t too shabby IMO.
Pro
Interesting! I’ve heard of rainbow washing
No one is saying that KFC, Campbell’s Soup and Pepperidge Farm cookies are healthy but tying them to CAUSING breast cancer is completely dishonest. If there is data- post it - because it’s not something I’ve seen and I’ve worked in food & beverage data all my career.
Yeah, I’m not tying it to them. I was asking about pink washing that is claims against the Komen foundation and they listed these specific items? I’m sure there is easily a case made about salt and carcinogens, but I don’t really care.