Hello! Does anyone have a good example to explain the 'if you try to speak to everyone, you'll end up speaking to no one' concept?

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Any big car campaign

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For a campaign line? Or things more in the weeds? It might be because of my discipline, but you see it in most big-brand work on social—especially from the ones following lazy PR calendars and checking off boxes because it’s

Pride Month ✅
AAPI Month ✅
Cinco de Mayo ✅
Doughnut Day ✅
Burger Day ✅

So forth. So on. Liquor industry is really guilty of this. So is hospitality. Because their business goals are rooted in wanting it all.

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Almost anything p&g

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An ironic version of that is the Everyman campaign from Pizza Hut/D5, but they’re making fun of that very though

Super bowl ads. All of them.

OP: Are you talking to all of us? This question doesn’t feel very targeted. 😂

Coca-Cola company: More than 200 beverages for all your thirst needs

Yeah I don’t think citing one of the strongest brands of all time is going to help make OP’s point lol

most of the ads out in the world that you barely notice.

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