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Dyson should do a vacuum cleaner spot like this.
That would suck!
Last year's double ad with the husband and wife sneaking rides in when the other left was so good! Such a step back. Seems like they wanted to use a real person and had to swap in a fit actor last minute.
"It’s not clear what agency made the ad. Mekanism has done work for Peloton, but the shop didn’t return emails inquiring about the new commercial. Whoever made it, though, has put Peloton back in the national conversation and gotten headlines in outlets from Vice to Fox News. And as someone tweeted, “We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing.”"
https://adage.com/article/news/pelotons-strange-holiday-commercial-goes-viral-and-gets-spoofed-tuesday-wake-call/2219756
I don't know but it smells like in-house to me. Even if it's not, it's definitely a case of too much Kool aid.
Any press is good press, right? This is a live test case study of that theory. Let’s see how Peloton’s sales move.
Any press is not always good press. Pretty sure people stopped saying that in the 80s
Oh dear.
https://adage.com/article/digital/peloton-stock-pummeled-wake-backlash-its-gift-gives-back-ad/2219971
Yikes - their stock dropped and the spot is being blamed for it?! Feel bad for the agency because you know it was micromanaged to death by the clients
Just saw yesterday. Total train wreck.
Durex Condoms should do this exact ad.
Just waiting for the SNL parody.
It’s terrible, no doubt, but I don’t get the criticism of the woman already being fit or her husband giving it to her
Happy now, John?