We’re starting to interview for my copywriter partner this week, but I don’t have any creative leadership above me (I’m also the only creative with agency experience at the company) so I’m nervous about being the only one looking at prospective partners.

Any tips for good questions to ask to feel out who is the best fit? I’ve worked with great and not so great writers in the past and it wasn’t always clear which would end up being the not so great based on their books.

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Posting as :
works at
You are currently posting as works at

Only meet people with work that really inspires or impresses you. Have multiple, or longer conversations where you can try to really meet the person; follow-up with a cocktail or a coffee. Make sure you have a human connection with similar goals/agendas. This is about so much more than the work. Don't think of it as an interview, but as a casual conversation with a new friend - try to get as human and personal as you both feel comfortable. And be honest and transparent about the job and what you are looking for.

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Be sure to read anything they wrote in their portfolios that isn’t work - bio, project descriptions. That’s the writing that is you can be almost certain is theirs. Most of the great writers I have worked with have a lot of personality in the writing on their sites.

likesmart

I look more for a personality / work ethic match. At ACD their book and experience should be pretty solid. So, can this person have a conversation that you click with?
You’ll be (hopefully) communicating with them a bunch.

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