Hello, fellow creatives. This is for the writers. Are any of you using AP StyleGuard? If so, how's it going? I tried it several years ago and found it to be a bit cumbersome. Thanks in advance!

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Various style houses (AP, Chicago) are for serious published material, not advertising.

There are differences from brand to brand, but generally our job is to communicate the way people actually talk, and this can include what would be considered errors in another setting.

Also dislike Grammarly and Hemmingway for similar reasons. Even within the bounds of "correctness," individuals can't help but have uniquely expressive ways of writing and thinking, and those apps sandpaper it all away into one forgettable homogeneous blob.

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Some companies expect AP. I used to think advertising was above that, but then I realized any writing advice is good advice. You don't have to take every suggestion.

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