Hey all! If you could help a Marketing college professor create their curriculum for the 2025 school year what do you think needs to be taught more? What skills do you wish new college graduates would bring to the table that are missing? For example: We wish they knew more about Ai applications or creative strategy etc.

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I’d want more on critical thinking and storytelling like how to cut through noise with authentic messages. Also, hands-on skills in consumer psychology and behavioral insights are often missing but so key. Plus, grads should know how to collaborate across teams and adapt to fast changes, because marketing’s never just about campaigns, it’s about building real connections.

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Easy, the deficits I see most young people coming into the workforce:
1. Being on time
2. Work ethic
3. Effort
4. Body language
5. Energy
6. Attitude
7. Passion
8. Being coachable
9. Doing extra
10. Being prepared

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I’m currently developing a new course. And yes, I’m teaching responsible AI by having in class exercises where we use it as a tool under my direction. I experimented with this last semester. Students felt AI helped with brainstorming but many preferred their ideas over AI. They discovered AI was faster, but not more creative.

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No, I don’t teach that. “80-90% there” means you’ve figured out what you want and you’re now trying to prompt AI to read your mind. To get exactly what you want, human creativity takes over. I teach them to work through their ideas and complete them themselves. Some marketing settles for “good enough” machine output that lacks creativity. That’s what is hurting the industry in my opinion.

I think AB testing is seriously undertaught but frequently utilized!

Related Posts

Anyone up for practicing case coming weekend?

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Working from home in customer support provides so much flexibility as a stay at home mom. I can take care of the home, my babies and work without feeling guilty ….talk about mutli-tasking!

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Monday Wordle 331 5/6

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⬛🟨⬛⬛🟩
⬛⬛🟩⬛🟩
🟩🟩🟩🟩🟩

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Does anyone ever feel any insecurity about how they compare to their partner? Eg partner is smarter, hotter, more outgoing, etc

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Hey can someone please suggest?
I recently got an offer for BOAC role at ZS and i have 5 yrs of experience in sales and business development. what are the future prospects for BOAC role..should I switch or not?

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Do we need only HDFC or ICICI salary account in Barclays India or any bank account is fine? I have HSBC bank account but I heard that Barclays has tie up with HDFC and ICICI, hence confused

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Hii if anyone looking for female flatmate in kharadi or nearby location please ping me

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likehelpful

Hi all🖐️
Recquired assistance regarding job referals for python developer. I tried much, But unable to get single interview to prove myself.
Please help me out🙏🙏🙏

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I joined Accenture as a fresher and had a okay okay career growth in last Nine years (had a few short term onshore) - now AM, I want to understand if I am earning too less for market standards.
20l per annum
I am an SAP MDG consultant

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Any info on Foley & Lardner? Looking at Tampa and Orlando specifically.

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I am currently 100% remote and went through training and onboarding 100% remote. I am now looking for a new job and I have found remote work is really competitive. Any tips for how/where to apply? I am applying for content and copy writing roles all around the US as long as the are remote.

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Anyone looking for a referral to Deloitte? Feel free to dm me.

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Hi all,
I graduated during Covid with a double major in business administration and business management with a minor in marketing and magically ended up in sales because I needed a job. I’m about to take a data analytics course to make an attempt to break into that field. I’m currently looking for a mentor to help guide me during this time. Also, if anyone is willing to look over my resume and give me tips on how to make it more presentable for recruiters in DA that would be very helpful. Thanks

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What is the hike for 1st bucket for BNY Mellon India?

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Y’all done reported the partner OF post. How I’m supposed to get my juicy confessions fix if the good ones keep getting reported? SMH. 😞

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Hi guys currently I'm working in a project with very stringent timelines. Sometimes we need to put more than 13-14 hrs each day. There are 4 members in my team. Two are involved in database prt and me and my lead are involved in the front end and middle layer prt. Somehow my lead is not at all pleased with my work. And even if I try to talk to him for something he is completely rude. Sometimes it makes me that I m completely useless. Even the other team members are following the lead

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Background Investigation-What happens if I mark do not contact my employer in the form? How do they verify employment in such cases? Also, I am thinking of giving the ‘work number’ website and my company code details in the supervisor information, has someone tried that before?

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Any recs on a good office chair for the back? Looking to spend <$350

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Anyone know if the wellness subsidy would cover an office chair? Or does D cover office supplies or nah? Looking to upgrade my home office. Thx!

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Additional Posts in Digital Marketing

Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

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If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

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Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

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Any UK-based Digital Marketing 🐟 looking for a role with a people-centric global boutique? DM me your skills and I'll share the roles with you!

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I’m entering an in-house with a bad Glassdoor rating as my first job in a new place. Please wish me luck as I will need every ounce of it 🥺🥺🥺

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You know what, I’ve had no luck so far so I’ll go ahead and try this.

My name is Michael Smith, but I go by Mikey J. I’ve been looking for work in the digital marketing and media field for a couple of months now to no avail.

Here is my resume. Take a look. Maybe someone knows of someone who is looking for my experience and can connect us. Maybe you’re the one looking. Either way, thanks in advance!

Post Photo
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Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

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Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

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I love when people use a QR code. When already in a digital channel like social. Where I’m on my phone.

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First off - thanks for any help!

After doing freelance for the last two years, I’ve decided to go back to the corporate world. I’ve been applying a ton of places but keep getting turned down immediately - not even a first interview and I can’t figure out why.

I feel like I have a lot of good accolades as far as awards, a graduate certificate program board I’m on, really good stats from my previous work, etc.

I have 7 years experience. Are people looking for someone w/ less experience/cheaper?

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Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

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So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

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Hi, I’m looking to switch into marketing (entry level), as consulting is not aligned with my skill set/passions. Does anyone know of any ad agencies in LA that have good work-life balance, good pay, PTO, great culture, promotions, training? Your help means more than you know!!! Looking to do informational interviews and try to network my way in, as I feel the barrier to entry was much harder than anticipated. Anything helps, thank you so much!

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Any recommendations for a strong performance media agency?

I’m planning to spend about $300-400K / month.

I’ve engaged a couple independent agencies already but got turned down because we’re “too small”

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I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

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I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

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Hiring a Social Media Manager. Looking for someone with strong lead generation and conversions background. Any suggestions as to best places to find these talents?

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I work as a marketing consultant and I love my job. It’s the career for me and I want to advance my career and climb the ladder. What are some of the typical positions that are pursued after a marketing consultant role? What are some pointers that you can give to someone who wants to advance their career? What are some things that I can do now to prepare me for that next role?

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I have worked in marketing for about 6-7 years. First few years were in social media management. My goal is to work at a big tech company.

I’ve heard mixed results about the ROI of earning an MBA. My near future goal is to move into a Marketing Director (or senior manager) role.

1) How much does Google, Amazon, Microsoft, etc. value MBAs in the hiring process?

2) Anyone currently working at the companies above with only a BBA?

Current situation: Marketing Manager, 90k, NYC.

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Hi, I am pursuing my MBA. Have zero experience in digital marketing but is keen on learning the ropes of the trade. Looking to spend 8-10 hrs weekly on building the skills. How can I start? Pay is not a concern. Looking to build skills. Please advice.

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