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Sometimes I just go through the Cannes social ideas that won or Webby awards. But usually the best inspo usually comes from scrolling or knowing cool new features
There are newsletters and sites and people who keep track of social trends, or if you have a social strategist that is usually part of their job
I make a list of 10 things nobody would ever approve of and then I do those things 😆
Ideas don’t come from copying other work. They come from creating something new from relevant knowledge of the audience. Study the marketplace. Adapt other media. Smash two unrelated things together.
If your project involves social, getting immersed by scrolling is inevitably a part of research. ChatGPT is a good tool to help you do some deep diving and share resources. You can also narrow down to topics that you enjoy and see how those creators / brands share content.