Hey friends! Anyone have any recs on some recent and useful Consumer Insight reads/books? I know there’s a ton of stuff on the web but looking for an actual book 🤓 - specifically one with a focus on recent/innovative research methodologies for brand work. TIA!

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If you find any good ones please let me know! Would love to chat and talk best practice research methodologies!!

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These look great thank you! Will send you a PM soon :)

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Just ordered everybody lies!!

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Small Data is really good

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