Hey friends! Anyone have any recs on some recent and useful Consumer Insight reads/books? I know there’s a ton of stuff on the web but looking for an actual book 🤓 - specifically one with a focus on recent/innovative research methodologies for brand work. TIA!

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If you find any good ones please let me know! Would love to chat and talk best practice research methodologies!!

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These look great thank you! Will send you a PM soon :)

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Just ordered everybody lies!!

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Small Data is really good

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Anybody here use StatSocial or any other social audience research platforms?

I’m looking to pivot into a growth innovation team (agency or tech).

I’m currently running all components of marketing / growth (for startups). But lately the researching, conceptualizing, and designing of growth opportunities makes me happier than executive.

Anyone in the field able to share any advice on getting into the field? Or willing to give a referral?

YOE: 10
TC: $140k

Do y'all have any tips or insights about switching from client to vendor side research?

I'm making the jump from client side to vendor side soon. And also a jump from individual contributor to manager. While I've been in client facing sales roles before, I've only ever worked on the client side in consumer insights. Any advice on making this switch is appreciated!

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Question on switching from provider side to brand/client side…
I’ve been on the “solution provider side” to brands CPG/retail insights and innovation teams, largely in account management (sales) for B2B syndicated database/SaaS providers.
I’m looking to break into an insights/innovation-type role on the client side.
Any suggestions on addressing perceived experience gap because I’ve always been on the pricier side? Are industry certifications helpful on a CV?
Lots of questions, TIA!

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