Question on switching from provider side to brand/client side…
I’ve been on the “solution provider side” to brands CPG/retail insights and innovation teams, largely in account management (sales) for B2B syndicated database/SaaS providers.
I’m looking to break into an insights/innovation-type role on the client side.
Any suggestions on addressing perceived experience gap because I’ve always been on the pricier side? Are industry certifications helpful on a CV?
Lots of questions, TIA!

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Not sure if you’re still looking but you probably don’t have an experience gap, aside from maybe being able to stand up to executives who are wrong and maybe rounding out the skill set to me more than just whatever you’ve been doing specifically.
How many years of experience and what type of data have you been using? Syndicated could help you move into a category management role easier than primary, which could help you move into a more insights focused role.
Seek some advice from some of your clients. It’s likely that’s the type of role you’re looking for

See what you can do in your current role to provide recommendations and support for implementation of findings and take that as far as you can with clients you work with now to build experiences you can talk about with some client perspective in interviews for client side roles

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