When building a new brand who is the real client? Who has the final say?Who should you really listen to if no one is taking the lead? The president of the company, the original owner, the financial money partner, the third party manager? Everyone seems to have a voice but the main contact is the underling gathering and offering their own opinion which strangely seems to be the most on point. How do you handle this type of situation?

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My approach is to put all stakeholders in a room and lay it out flat for all of them to hear. Your job isn’t to cherry-pick political clout, it’s to give the BUSINESS the info they need to make a decision and maybe help them get there.

Trying to navigate that crap one person at a time is losing strategy.

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Recommend research and use whatever direction aligns most with the target audience. Mt favorite way of solving internal discord, objective research AND its organic growth.

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