Hi. Anyone who recently onboarded a new internal comms tool at a global company? Due to GDPR law I am being told by our Legal department that EU-based employees would need to opt-in to get the emails sent through the internal comms tool because we are tracking open click rates and that violates their privacy. So how other global companies communicate with EU-based employees because I am assuming we all are using analytics with our sent newsletters, org announcements, etc. Can anyone share?Thanks

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I have absolutely no experience here but can I ask a question/offer a solution anyways? 😂

Can’t you create a specific EU newsletter in your system and set the parameters for that distribution to not track any open rates or data and offer an “opt-out” option?

Just copy the same content you send on your OG newsletter to this none tracking list.

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If your company has EU-based employees, you are also mandated, by law, to have a designated Data Protection Officer.

Find out who that is in your company. They should be able to tell you the correct procedure.

https://en.wikipedia.org/wiki/Data_protection_officer

This beyond your scope and you should tell her as such. CC your legal department and let her know that you are explicitly asking for “legal guidance regarding GDPR compliance.”

I doubt you’ll get fined under GDPR but you do not want to be the person that gets stuck with the short end of the legal stick. Be firm on this - you are literally asking her to do her job.

If she refuses - escalate.

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